[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.lelkoun.cz\/jsou-domacnosti-v-reklamach-skutecne-tak-idealni-jak-se-zdaji\/#Article","mainEntityOfPage":"https:\/\/www.lelkoun.cz\/jsou-domacnosti-v-reklamach-skutecne-tak-idealni-jak-se-zdaji\/","headline":"Jsou dom\u00e1cnosti v reklam\u00e1ch skute\u010dn\u011b tak ide\u00e1ln\u00ed, jak se zdaj\u00ed?","name":"Jsou dom\u00e1cnosti v reklam\u00e1ch skute\u010dn\u011b tak ide\u00e1ln\u00ed, jak se zdaj\u00ed?","description":"Asi ka\u017ed\u00fd z\u00a0n\u00e1s zn\u00e1 klasick\u00fd obr\u00e1zek z\u00a0reklamy. \u0160\u0165astn\u00e1 a vesel\u00e1 rodina, \u017eij\u00edc\u00ed v\u00a0naprost\u00e9m souladu a harmonii jak s\u00a0p\u0159\u00edrodou, tak jeden […]","datePublished":"2020-06-20","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.lelkoun.cz\/author\/#Person","name":"","url":"https:\/\/www.lelkoun.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/6f4c870cee2491a38c4099d0d4506a73241091e099e5d57196b9728ac147d91e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6f4c870cee2491a38c4099d0d4506a73241091e099e5d57196b9728ac147d91e?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"lelkoun.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.lelkoun.cz\/wp-content\/uploads\/ksiltovka1_1.jpg","url":"https:\/\/www.lelkoun.cz\/wp-content\/uploads\/ksiltovka1_1.jpg","height":0,"width":0},"url":"https:\/\/www.lelkoun.cz\/jsou-domacnosti-v-reklamach-skutecne-tak-idealni-jak-se-zdaji\/","about":["Online"],"wordCount":413,"articleBody":"Asi ka\u017ed\u00fd z\u00a0n\u00e1s zn\u00e1 klasick\u00fd obr\u00e1zek z\u00a0reklamy. \u0160\u0165astn\u00e1 a vesel\u00e1 rodina, \u017eij\u00edc\u00ed v\u00a0naprost\u00e9m souladu a harmonii jak s\u00a0p\u0159\u00edrodou, tak jeden s\u00a0druh\u00fdm. M\u016f\u017ee to tak ale fungovat i ve skute\u010dnosti? Poj\u010fme se na to pod\u00edvat bl\u00ed\u017ee.\u00a0Nen\u00ed pochyb, \u017ee reklamy, ve kter\u00fdch se tento archetyp dom\u00e1cnosti https:\/\/www.pranet.cz\/domacnost vyskytuje, jsou ur\u010deny p\u0159ev\u00e1\u017en\u011b pro \u017eeny, \u010d\u00e1ste\u010dn\u011b tak\u00e9 pro d\u011bti. Z\u00e1kladn\u00ed premisa je ov\u0161em stejn\u00e1: otec, matka, dv\u011b d\u011bti, pes, n\u011bkdy i ko\u010dka, \u017eij\u00edc\u00ed v\u00a0rodinn\u00e9m dom\u011b. Jak\u00e9 jsou jejich role?\u00a0\u00a0Co se mu\u017ee t\u00fd\u010de, tak ten je zde obvykle komickou figurkou, nad jej\u00edmi\u017e n\u00e1pady \u017eena jen pobaven\u011b krout\u00ed hlavou. M\u00e1 stabiln\u00ed zam\u011bstn\u00e1n\u00ed, ide\u00e1ln\u011b n\u011bkde v\u00a0kancel\u00e1\u0159i, p\u0159esto si najde \u010das na to, aby si hr\u00e1l se sv\u00fdmi d\u011btmi. Obvykle m\u00e1 tak\u00e9 hobby, nej\u010dast\u011bji kutilstv\u00ed.\u00a0Pokud jde o \u017eenu, tak to je zam\u011bstnan\u00e1 matka na pln\u00fd \u00favazek. Obvykle je to pr\u00e1v\u011b ona, kdo p\u0159ipravuje sn\u00eddani, odv\u00e1\u017e\u00ed d\u011bti do \u0161koly a na krou\u017eky, prov\u00e1d\u00ed dom\u00e1c\u00ed pr\u00e1ce, k\u00a0tomu si najde i \u010das na cvi\u010den\u00ed, v\u00ed si se v\u0161\u00edm rady a pokud je unaven\u00e1, sta\u010d\u00ed trocha ho\u0159\u010d\u00edku, aby byla zase na noh\u00e1ch. A pokud pot\u0159ebuje stmelit rodinu, sta\u010d\u00ed j\u00ed k\u00a0tomu bal\u00ed\u010dek sladkost\u00ed.\u00a0\u00a0Co se d\u011bt\u00ed t\u00fd\u010de, ty vst\u00e1vaj\u00ed s\u00a0\u00fasm\u011bvem, hraj\u00ed si cel\u00fd den venku, klidn\u011b i v\u00a0bl\u00e1t\u011b, jsou roztomile nezbedn\u00e9 a p\u0159\u00edpadn\u011b (pokud je dan\u00e1 reklama c\u00edlena na n\u011b) vym\u00fd\u0161lej\u00ed spoustu nov\u00fdch her za pomoci bonb\u00f3n\u016f \u010di jin\u00fdch sladkost\u00ed, kter\u00e9 jim pomohly nahodit fantazii.\u00a0Ot\u00e1zkou je, zda m\u016f\u017ee takov\u00fdto model rodiny fungovat. A odpov\u011b\u010f zn\u00ed, \u017ee nejsp\u00ed\u0161 ne. Zvl\u00e1\u0161t\u011b na \u017eeny je toho kladeno tolik, \u017ee by takov\u00fd tlak nevydr\u017eely, zvl\u00e1\u0161t\u011b kdy\u017e k\u00a0tomu p\u0159ipo\u010dteme zam\u011bstn\u00e1n\u00ed, kde obvykle pracuj\u00ed v\u00a0kancel\u00e1\u0159i na n\u011bjak\u00e9 vy\u0161\u0161\u00ed pozici.\u00a0Je jasn\u00e9, \u017ee n\u00e1m je p\u0159edstavov\u00e1n idealizovan\u00fd model rodiny, kter\u00e9mu se m\u00e1me cht\u00edt p\u0159ibl\u00ed\u017eit, av\u0161ak kter\u00fd nem\u00e1 se skute\u010dnost\u00ed v\u016fbec nic spole\u010dn\u00e9ho. Bu\u010fte tedy \u0161\u0165astni za to, co m\u00e1te. V\u011b\u0159te, \u017ee je to mnohem lep\u0161\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jsou dom\u00e1cnosti v reklam\u00e1ch skute\u010dn\u011b tak ide\u00e1ln\u00ed, jak se zdaj\u00ed?","item":"https:\/\/www.lelkoun.cz\/jsou-domacnosti-v-reklamach-skutecne-tak-idealni-jak-se-zdaji\/#breadcrumbitem"}]}]